What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Always keep your audience when you are writing content.
The other thing to keep in mind; is your content relatable to your readers, or are you just. Don’t blog without a purpose.